EZC PAK
EZC Pak is the first physician-formulated immune support pack designed to reduce antibiotic overuse in colds and flu.
THE Challenge
Create an animated music video to introduce EZC Pak to the world in a fun and unique way.
our SOLUTION
Our client really liked the animation style from Adult Swim's China, IL. Our team was able to source and contract one of the show's animators for the project. Next, we hired a WGA comedy TV writer to help script the video. Finally, we relied on Steve's Webby Award winning musicianship to craft the song.
Personnel
Executive Producer | Director | Writer | Producer | Animator | Casting | Voice Over Artists | Storyboard Artist | Vocalist | Editor | Sound Engineer
The result
Fans went wild sharing the video and recognizing the animation style. Since nothing like this had ever been done in this product category and on this scale, it grabbed the attention of Shark Tank producers and helped get EZC Pak's founder Sarath Malepeti on the show and a $125,000 investment from Kevin O'Leary. Check out Mr. Wonderful singing our song!
Steve understood our goals and was able to put the right team together to execute our vision on a tight schedule. He was professional, honest, and organized throughout the process and someone who’s input we respect and trust. Steve dually has a sharp eye for talent and is a talented artist with strong branding and creative messaging skills in his own right. His creative skills are complemented well by his strong technical production skills as well.
Dr. Sarath Malepati
Founder, The PPC Group